Research On Constructive Strategies Of Supply Chain Management System In China Retailing

Retailing plays an important role in national economy. Since China retailing all-round opening to the outside world, it faces fierce competition. How to improve the market competitiveness in retailing is the key of whether we can against the world-class retail giant. The powerful weapon is constructing the supply chain management system of retailing. This article studies on the strategies of constructing it.Firstly, it introduces the basic knowledge of retailing supply chain management, compares the typical retailing forms, introduces the nature and content of supply chain management, compares the differences between supply chain management and traditional management, and analyses the connotations of retailing supply chain management. It paves way for the following.Secondly, it analyses the status quo of China's retailing supply chain management, including the development process of China's retailing, the status quo of China's retailing and its supply chain management. It affirms the achievements, and summes up the problems and reasons.Thirdly, it points that improving the competitiveness of China's retailing needs to build the system of supply chain management. Then it analyses the necessity and feasibility, and discusses the specific strategies.Finally, it takes Suguo Group as the example to carry on diagnosis analysis. It introduces the specific practices implementation of supply chain management, and evaluates the results, gives adivices for improvement. In the end, it points that China's retailing development needs to constructe the supply chain management system.