Research On Optimization Of Supply Chain Management In W Company

With the global shipping market downturn, the competition of marine products trade is increasingly fierce, coupled with the customers pay great attention to the price of products, resulting in poor performance of W company’s profitability. Due to the uncertainty of users’ needs, the uncontrollability of China customs for bonded products policy, the cost of logistics, high inventory level and so on are seriously affecting the level of W company supply chain management. Although W company has been advocated for supply chain management optimization, more is focus on the operational level and not be able to make contributions in the innovation mode of reform. During January and June 2016,W company lost orders worth about $760,000 because of supply chain management problems, which directly affect the enterprise’s market competitiveness and sustainable development.The writer describes the status of W company supply chain management and to the industry and the characteristics of the business, combined with related theory and the investigation and study, finds out the main problems in supply chain management and analysis the reason that causes these problems by using the relevant theoretical knowledge and experience of experts. Through theory combined with practice, writer puts forward the optimization goals from several angles, for example, demand plan, supplier management, procurement, dial the distribution center idea, third-party management output, to design optimization of supply chain management scheme. Through the optimization of the implementation of the conditions to further optimize the simulation results, it is determined this program can improve the efficiency of W supply chain management.Although the paper concerns only for supply chain management optimization of W company, the optimization scheme is put forward from several aspects and lots of transnational trade companies share the similar mode of operation, the writer hopes providing the idea of the reference to similar companies in the optimization process of the supply chain management.