Research Of The Relationship Of Hotel Innovation Climate, Innovation Capability And Innovation Performance

Hospitality industry is developing rapidly nowadays, the competition is more and more intense, demand of the market is changing everyday and technology is renewing quickly, so innovation capability and level of hotel becomes a very important point that can influence whether a hotel could exist and develop in the market. On the other hand, innovation of one hotel can be copied by other hotel very easily, at least much more easier than that of manufacturing or high-technology industry, so only sustaining innovation can make a hotel always standout in competition. Therefore, study on the problem of hotel innovation is very important.This paper aims to find out the relationship of hotel innovation climate and hotel innovation capability as well as how the hotel innovation capability influences the hotel innovation performance. The paper also aims to find out what role does customer orientation and learning orientation play in modulating the influence relationship of hotel innovation climate and hotel innovation capability. Through literature research the author got lots of theory support. Through interview the author gained lots of useful information which is full of characteristic of hospitality industry. Based on above work the author carried out the model and measure system. The basic data of the research is gain from the questionaire of this paper, author did data statistics analysis such as descriptive statistics, reliability analysis, one-way ANOVA analysis, correlate analysis and regression analysis. The statistics analysis results test and verify most of the model and hypothesis and also find out some results different from the research before. This research find that freedom degree did not influence hotel innovation capability in a positive and noticable way; product/service and organization innovation capability did not influence financial performance in a positive and noticable way; procedure innovation capability did not influence strategic performance in a positive and noticable way; and hotel scale did not influence hotel innovation climate in a noticable way. Based on the research result and real hotel operation condition, author proposed some management suggestion about innovation climate, innovation capability, customer orientation and learning orientationto improve the innovation climate and capability of hotel industry. At last, this paper pointed out the innovative and insufficient pionts of the research, and carry out some expectation in future research.