The Effect Of Enterprise Service Innovation Ability On Innovation Performance

Hospitality industry is developing rapidly nowadays, the competition is more andmore intense, innovation capability and level of hotel becomes a very important pointthat can influence whether a hotel could exist and develop in the market. On the otherhand, innovation of one hotel can be copied by other hotel very easily, at least muchmore easier than that of manufacturing or high-technology industry, so only sustaininginnovation can make a hotel always standout in competition. Therefore, study on theproblem of hotel innovation is very important.At present academia widely accepted innovation ability significantly influence oninnovation performance, but whether the influence of the enterprise level is differentfrom the individual level of employees and how different innovation ability affect thefinancial performance and strategic performance is less studied. How organizationinnovation atmosphere play a regulatory role in internal relations between enterpriseinnovation ability and the innovation performance also worth our further study. Thestudy builds a regulation model which study enterprise service innovation ability affectinnovation performance and the regulatory role of organizational innovation atmosphere.We adopt the method of interview and questionnaire survey from Wuhan, Yichang,Xiangyang hotel. After collecting the related data, we use statistical software for dataanalysis. The research results show that:(1) four dimensions of enterprise serviceinnovation ability had significant positive influence on enterprise innovation of financialperformance and strategic performance. But the influence degree is not the same.(2)Organizational innovation atmosphere have positive regulatory effect on relationshipbetween enterprise service innovation ability and enterprise innovation performance. Theregulatory effect on strategic performance is stronger than financial performance.At last, this thesis points out the innovative and insufficient pionts of the research，and carry out some expectation in future research.