| With the global business model changes, market competition has changed in the supply chain and supply-chain competition. The auto industry is considered the greatest impact on the economy, so it has great significance for automotive industry development and other industrial supply chain to study the automobile manufacturing enterprise supply chain performance evaluation.The traditional financial indicators of performance evaluation which focus on internal assessment, ignoring the enterprise and external stakeholder relations, can't conduct a reasonable assessment of the auto companies supply chain. So enterprises can't maintain their core competitive advantages and adapt to rapid and steady development of China's auto enterprises. The Balanced Scorecard which is a comprehensive, reasonable, and practical performance evaluation implements, has developed strategic management system. It simultaneously take into account the financial performance and non-financial performance, reflect the long-term interests and short-term interests of the supply chain and realize the supply chain's overall performance evaluation.The overall research idea is that from theory to practice. First research balanced scorecard theory and supply chain performance measurement theory, then through researching the management characteristics and the status and problems of automobile manufacturing enterprise supply chain, build a complete supply of automotive manufacturers chain performance evaluation system through the expansion of the traditional Balanced Scorecard theory, finally analyze a case to demonstrate specific evaluation process.Balanced Scorecard Performance Evaluation Model can fully realize the automobile manufacturing enterprise supply chain's overall performance evaluation, detect problems of supply chain in time, improve and optimize the supply chain, and achieve smooth flow and efficient operation of the entire supply chain. |
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