The Research Of The Construction Of Logistics Enterprise Culture In Hunan

Logistics is a promising"sunrise industry"in the 21st century. In China, logistics is at the seedtime. Outstanding enterprise culture is an overwhelming Strength in the field of competition,which has further meaning in reality for Chinese Logistics Companies. However,there has always been a blank situation of culture build-up in most of the logistics companies at home. And it appear to be dramatically urgent as for how to cope with the reality of lagged-behind enterprise culture as well as the non-stop flow inside and rapid development of foreign logistics companies.The paper is studying the station of logistics enterprise culture according the construction of corporation culture. Through the investigation about the logistics enterprise culture, have known that the logistics company in Hunan is aware of the importance of culture construction. But they have no more than energy in it; they have no construction the content of logistics culture. The papers had studied the culture by investigation, statistics and generalization.The papers analyze the problem that logistics enterprise culture construction had, through investigation. Then the papers gave much suggestion to hope improving the construction of logistics enterprise culture, and the competition of central. First, the paper stated the background, and embodied the impotent of culture through analyzing the character of logistics enterprise culture. Following, the paper introduced the theory about company culture. Next to, the paper introduced the station of logistics and logistics enterprise culture. Through analyzing the problem, the paper designs the questioners of logistics enterprise culture. Then, by investigation and analyses, the paper put forward the principle, thread and content construction about the logistics enterprise. In content construction, the paper studies the content of corporate culture from four levels. The four levels contain spirit culture, institution culture, action culture and material culture. At the back, the paper has introduced the step of logistics enterprise culture. Finally, the papers emphasized some sides that need to attention in the construction of logistics enterprise culture, and emphasized the construction of meaning.