The Study Of Mobile E-Commerce Models Under 3G

Mobile e-commerce(Mobile electronic-commerce) is the derivate concept of e-commerce (Electronic-commerce), now, e-commerce is "wired e-commerce", and its main terminal is personal computer, Mobile e-commerce is a new e-business models, that refers to the network through wireless data communication transmission, using mobile phone, PDA and other mobile terminals to carry out various business activities.Its business activities primarily through mobile communication technology, characterized by use of mobile terminals. E-commerce can realize communication at anytime, anywhere through the "Wireless" Mobile communication technology, to create a more "unlimited" business opportunity.With the development of mobile communications, especially the domestic 3G (third generation mobile communication technology), after issuing the license, mobile phones, laptop computers and other wireless terminal become an important means of access to internet. More and more people will pay attention to a new round of development of mobile communications with the arrival of 3G, and the application will be more attractive, it will create a favorable social environment for the development of mobile e-commerce. The research of mobile e-business models based on 3G technology, is an important part to promote the development of mobile e-commerce, is a powerful driving force to the development of mobile e-business direction.Basing on the study in TD Technology Forum in Beijing, using the knowledge about 3G communication technology standards learned there as the background, mainly writing about mobile e-business models based on the 2G and 3G,and do a more in-depth study. The main contents of this paper include:(1) Combines the theory of wireless communications technology, introduced the different communication operators, the basic technical standards, analyze the pros and cons of various technical standards, as well as the impact of mobile e-commerce. (2) Access to mobile e-commerce literature, introduces mobile e-commerce development and application status in China and the world. The paper realized anglicizing mobile e-commerce model. Based on the context of different communication technologies, (3) The paper also anglicized key link in the development of 3G era mobile e-commerce. Also introduce new communication technology and its impact on mobile commerce.The paper has some of the value on mobile e-commerce models study, and do a useful exploration on the mobile e-commerce that establish on different communication age, enhance links with related disciplines, has significant meaning on the mobile e-commerce models.