The Construction And Management Of Jiangsu Telecom Mobile Commerce Service Plan Research

As information technology, Internet technology and mobile communication technology and the rapid development of mobile terminal performance, mobile business this new business model gradually into people’s life, the rise of mobile commerce, change the habits of consumers, to further expand and extend the behavior of consumers space. With voice business gradually saturated, the operator in order to get more business growth point, mobile commerce service is undoubtedly a huge tempting cake. With the continuous development of China telecom mobile 4 G service, all kinds of mobile business services in jiangsu telecom products has penetration to the user in the field of multiple use. By China telecom in the new competition environment, under the background of "one to two", jiangsu telecom to establish perfect mobile commerce service system, improving the quality of optimization of mobile business services, access to the customer the biggest satisfaction, improve customer products using loyalty, initiative in application in the field of mobile commerce service market, is one of the most important ways to improve overall competitive advantage of jiangsu telecom.This paper is an essay about establishing optimization of jiangsu telecom mobile commerce service system, improve the core competitiveness of enterprises marketing research papers.By jiangsu telecom mobile commerce service products to improve service quality management, as a case about jiangsu telecom in the face of the mobile business front of fierce market competition, in addition to the traditional 4 p and 4 c marketing, through the mobile commerce service system building, mobile business to improve service quality, improve customer satisfaction, innovation of mobile business services revenue model, keep the initiative in the field of mobile commerce market, so as to consolidate its competitive advantage.