Research On Role Transformation Of Enterprise Based On Business Ecosystem

The traditional view of the industry is no longer the most favorable business perspective as the economic environment is changing. Theories of Business ecosystem can analysis enterprise more deeply. Enterprise in business ecosystem is not confined to the competition and cooperation any more and aware of co-evolution which is more important. They play different roles. Every role comes into the system by choosing and has the same destiny with the system.Different enterprise occupy different niche and play different roles in the system. However, an enterprise does not always play the same role in the system and changes its role as the evolution of the business ecosystem. The enterprise can analysis the development path and the entire business ecosystem evolution which is useful to work out a correct strategy by researching the role transformation.Enterprise adjusts the strategy based on industry and business ecosystem environment because of development, optimizing the niche and the red queen effect. As for an enterprise, it achieves the role transformation when it is optimizing the niche. What is more, the business ecosystem goes through the whole evolutionary process at the same time which is divided into pioneering, expansion, maturity and renewal or death. So the role transformation promotes the evolution.The enterprises in the same system reduce costs, improve product quality and build a more broad protection system in order to maintain competitive position by learning and cooperation when the evolution is going on. The evolution can promote the adjustment of strategy and the role transformation while the transformation affects the evolution. So the business ecosystem evolution and role transformation is the same process with macro and micro perspective.Environment, strategy and role transformation interaction for the evolution and the role transformation model is established based on deep analysis of the three elements. We can discuss the types of transformation as well as the advantages and disadvantages of each transformation using the model and think about how the transformation is achieved by analyzing the success or failure of enterprises in the system.The enterprise should optimize the niche and promote the evolution at the same time by favorable transformation which is based on analysis of industry and business ecosystem. Therefore it is more important to avoid the unfavorable which will make the system fall into crisis.