The Research Of HH Corporation Enterprise Culture Construction

With the developing into market economic, our enterprises, especially private ones faces so much challenge. It is the issue for entrepreneurs that how to deal with the challenge and how to keep the long-life force and continuous growth of enterprises. In recent years, we pay more and more attentions to the corporate culture. It is proved that the advanced culture is critical to the development of our enterprises. Just as said in Magazine FORTUNE:Without strong corporate culture, excellent corporate values, corporate spirit, and philosophy belief, no corporate strategy can succeed. [1]The writer supposes that the building the corporate culture suitable for the growth and development is critical to assure continuous development.This article has carried on the ponder to the HH Corporation enterprise culture's construction and the cultivation. The paper introduces the background of this research, then discusses the the common theory of the corporate culture to explain the meaning, type, level and function. On the basic of sufficient decomposition to HH enterprise culture present situation and influencing factor,It is shown that the notion of the enterprise culture's construction and carries out the situation through the questionnaire in HH,then formulate the whole appraisal of HH enterprise culture situation. The fourth part shows the design for every levels of culture construction according to the reality of HH. Finally, the paper discusses several problems of the cultivation and maintenance which should pay more attention to.There are several creations lying in this paper:In the corporate culture's construction and maintaining, the paper emphasizes the importance of integration between human resources management and above three aspects by analyzing it from the standard employing strategies, training and socialization strategies, and performance appraisal and incentive strategies. Otherwise, paper formulate the whole appraisal of HH enterprise culture situation on the basic of sufficient decomposition to HH enterprise culture present situation and influencing factor. The appraisal has built the solid foundation for enterprise culture's construction. This paper has a certain referential significance for the designing of private enterprises' corporate culture.