Theory Of Supply Chain Coordination Operation Model For Mass Customization And Its Application

With the customer needs increasing diversity and personalized, traditional large-scale product way shows that it can not adapt to the volatile market conditions, at the same time, there is a new management model caused by turbulence can both thrive in turmoil, mass customization (MC). At present, the supply chain for mass customization has become a research focus, but the mass customization operation of supply chain collaboration is still less, the paper analyzes and research mass customization supply chain collaboration operation both from qualitative and quantitative point of view. Mainly to carry out the following specific areas:First the paper analyzes mechanism of mass customization, and based on this proposed the three-tier coordination operation mode for mass customization supply chain:the strategic orientation layer, organizational and operational layer and support security layer, Constructed mass customization supply chain collaborate operation framework through the three coordinated operation level;Second, based on the overall framework, analyzed the types of mass customization supply chain, characteristics and the basic principles of collaborated operation;Third, analyzed MC supply chain coordinated operation mechanism from the strategic orientation layer, organizational and operational layer and support security layer, strategic orientation layer contains the strategic cooperation, cultural cooperation, and eventually trust cooperation; organizations operating layer contains the custom service, build-to-order,organization coordination; support security layer contains information cooperation, knowledge cooperation and technical cooperation;Fourth, introduction of a coordinated measure quantitative analysis of MC supply chain collaborated operation, pointed out features of MC supply chain collaboration measure, and built the MC supply chain collaboration measure index system;Fifth, joined the principal component analysis and entropy together, applied to MC supply chain collaboration measure, reached the final synergy index, and then analyzes the collaborative condition;Finally, according to my actual projects experience, DL tobacco company's project, "according to customer orders organized sources", I took this project as a example. The key of this project is customer-oriented production, in order to achieve mass customization operated mode that is described in this paper. First of all, analyzed the "organized supply by customer order " from strategy-oriented level, organization level and support security layer qualitative; second, analyzed "organized supply by customer order "collaborative operation followed by principal component and entropy methods quantitative, measured and analyzed DL tobacco companies and 17 industrial enterprises in the country to carry out mass customization supply chain coordinated operation, the final results show that same with the real situation.