Hotel Industry In Yanbian Area Of Enterprise Culture

Hotel culture arose in the hotel industry relatively developed western countries. Practice show that the hotel culture in the hotel management plays a great role in the move, further promoting the development of the industry in these countries. With the gradual improvement of the market economy, China's hotel industry, the competition, being mainly embodied in cultural competition, establishing the excellent enterprise culture, can make the hotel to maintain good momentum of development and the strong competition ability, the invincible position in the business. Since the reform and opening, although Yanbian area hotel industry has been the further development, hotel managers lack of understanding of hotel culture system for the deep cultural background not against the hotel. And it results that the managers, in hotel in the formulation and implementation of cultural competition strategy, can not grasp the key to find suitable way, no scientific management consciousness, the management mode and the technical method, management and service of low efficiency and benefit, so that Yanbian area on the hotel industry on the whole can not match the hotel developed regions. Therefore, it is necessary to hotel enterprise culture construction in Yanbian area, promoting the further research and the development of the industry in Yanbian area, and to gradually reduce the developed gap between the developed area hotel industries.Based on the marxist theory of ideological and political education, based on comprehensive use of ethics, sociology, etc, and it is related subjects from the hotel culture connotation, characteristics and function of Yanbian area, to summarize the hotel enterprise culture construction achievements. And then it objectively analyzes the Yanbian hotel enterprise culture construction and the existing problems of the cause of the problem. On the basis of Yanbian hotel industry, it expounds the significance of the construction of enterprise culture, from the construction, construction methods and content of construction methods, and puts forward some corresponding countermeasures for the construction of enterprise culture in Yanbian area hotel provides a theoretical reference.