Research On The Construction Of Enterprise Culture In Head WH Hotel

Contributed to the progressing of globalization, China as the new force of economy group, is at the top of the world economy level. Chinese hotel industrials, one of the earliest fields, have been the window to the world in service trade. Over20years development, more and more foreign companies pay much attention to the newly growth country.Although Chinese hotel industrials have achieved a lot, the severe problems of them have emerged because of the short history and many misunderstandings of enterprise culture. More and more managers have realized the situation. It is necessary to enforce the enterprise culture for the hotels development. Oriented as service organization, hotels’culture take effect plenty. We have realized the enormous effects of hotels culture building in the society.To build Chinese characteristic hotels’industrials culture, Chinese hotels should base on the Chinese culture theory and China’s economic development, setting the hotels enterprise culture theory, drawing extensively on domestic and international research. Chinese culture will be essential to the competition in the service trade in the21st century.This essay defined the basic theory of hotel culture discusses and studies the situation and problems of Baotou WH hotel, giving the solutions with the aim of its long development.