Preliminary Study On Pre-positioning Of Residential Products

China's real estate has become a pillar industry of national economy, along with social progress and urban development needs change, resulting in many new architectural concept, construction technology, architectural design forms to meet the new forms and new requirements and urban planning and transportation systems design. Positioning accuracy of the science of pre-planning can adapt to environmental requirements, energy-saving technology, eco-technology, green building, in the architectural design and urban planning has been extensive use and promotion of an effective solution to modern urban design and construction of single residential area design and development of faced with many problems, research, and improve the "people-centered,Sustainable development "design concept is the cornerstone of achieving housing industry.In the traditional sense of the residential project development decision-making stage can be divided into pre-and post-implementation stage, the real estate development projects in the pre-positioning phase usually refers to the decision-making stage. A real estate development and design of construction projects depends on the scientific decision-making and follow-up project organization and implementation. Do a good job pre-positioning of the project development work for the project development to provide scientific decision-making support, the success of the residential project development the most important factor. In short, pre-positioning is to grasp the issue of market positioning, while the design of products research and development and standardization of research,Including real estate positioning, product positioning, design orientation, cost positioning, price positioning series of issues, guarantees and address social nature and live in harmony and unity.