Research On Changqing Industrial Group Business Strategy

Business strategy management is not only the core of enterprise management, but also the fundamental guarantee for long-term development of company. Changqing Industrial Group, as an oil field development as the main business of the Group, Due to the long-term economic impact of the national plan, it itself is also in the development of historical issues, thereby this situation it has affected the sustainable and healthy development of the oilfield. Therefore, it is necessary to break the traditional bondage of the planned economy, so we need to strengthen strategic research to develop targeted business strategies in order to promote the company's long-term stable development.In reviewing the strategic management theory based on the combination of qualitative and quantitative methods, this paper prove a comprehensive analysis of the Changqing Industrial Group, internal and external environment and the current opportunities and threats. By the use of internal elements (IFE matrix), external factor evaluation (EFE matrix) to analyze and identify the company's internal and external key factors, through the SWOT matrix, the internal external matrix analysis (IE matrix), alternative management strategy has been followed through Quantitative Strategic Planning Matrix (QSPM matrix) the evaluation of alternative strategies, through analysis Cheung Kong Holdings obtained market development strategy should be used and low-cost strategy, and implementation of the strategy described in detail the safeguards.The target enterprise of this paper, Changqing Construction Industry Group, has a certain influence in its filed. Its strategic choice issues are also common problems faced by the industry's enterprises. This paper is a reference to the role of Changqing Group, for other similar enterprises learned.