Strategy Of Industrial Development In Inner Mongolia Cashmere

Inner Mongolia is not only a main area producing cashmere in the world, but also an important cashmere products processing center. Upon thirty -year development, the cashmere industry has achieved one of the most competitive characterized industries in Inner Mongolia. Inner Mongolia has formed a complete cashmere industrial system, which plays an important part in international cashmere industry. However, there still have been many problems existing in cashmere industry, just as the increasingly acute contradictions between the environmental protection and the ecological development of cashmere industry, the unstable cashmere products markets as well as the lack of international competitiveness of products etc.Under the guidance of related theories of industrial development strategy, this paper aims to describe the current development of cashmere industry in Inner Mongolia, to point out the existential problems and causes, then after classifying factors affecting cashmere industry as strengths, weaknesses, opportunities and threats. According to SWOT quantitative analysis, thus to reach a conclusion that cashmere industry in the Inner Mongolia should adopt a positive developing strategy. Finally, according to above analysis, this paper will put forward three development strategies of cashmere industry in Inner Mongolia——sustainable development strategy, the differentiation strategy and integration strategy, which expects to set examples to the development of cashmere industry in Inner Mongolia.