The Countermeasure Research On Cashmere Industry Development In Inner Mongolia

At present,about 70% of the world's cashmere is produced in China,while Inner Mongolia is the global distribution center of cashmere raw materials and finished cashmere products,of which 50% are finished cashmere products and 70% are raw materials.The development of cashmere industry in Inner Mongolia plays an important role in prospering domestic market,expanding export,creating employment and increasing income of farmers and herdsmen.But in the whole cashmere industry chain,Inner Mongolia is in the downstream,if the whole industry chain is u-shaped structure,Inner Mongolia is at the bottom.Facing the huge consumer market,on the one hand,consumer behavior is becoming mature,rational and diversified,on the other hand,consumer demand is also improving.While insisting on quality,traditional consumer groups also increase their demand for fashion.Therefore,to develop the cashmere industry in Inner Mongolia,we should rely on the advantages of the cashmere industry under the in-depth implementation of the "One Belt And One Road" development strategy,get rid of the disadvantages of OEM,develop our own brands,improve the innovation ability,stick our own trademarks and go abroad to strive for profits and at the same time have the premium capacity of the brand.This paper is divided into five parts.Firstly,the research background of this paper is written.By consulting the literature,the current situation of the development of China's cashmere industry in recent years is summarized.Secondly,the paper puts forward the concept and theory of cashmere industry development,aiming to provide solid theoretical support for the study of countermeasures of cashmere industry development in Inner Mongolia.Third,it summarizes the current situation of cashmere production,cashmere processing industry and cashmere industry competitive advantages in Inner Mongolia,and conducts EF analysis and key factor analysis on the regional advantages of cashmere industry development.The fourth part of the cashmere industry in Inner Mongolia development status as a reference,through a questionnaire and empirical analysis of the cashmere industry in Inner Mongolia development problems.The fifth part,based on the perspective of development strategy,puts forward the countermeasures and Suggestions for the development of cashmere industry in Inner Mongolia in terms of raw material promotion,channel diversification,branding,internationalization and industrial cluster strategy.