Study On The Strategy Of Developing Paper Gold Business In Bank Of China Gansu Branch

With the price of gold were remained more than 1000 U.S. dollars, the enthusiasm was growing for the commercial banks to expand and innovative the paper gold business. At present, every bank had generally introduced the gold sale business, some banks had launched the personal gold trading agency business. The gold trading agency business was divided into paper gold transactions and physical gold trading business. At the same time, the paper gold business also was known as "personal accounts of gold business", which made virtual transactions through the trading system for personal accounts gold trading provided by bank, but couldn't extract the physical gold business. The gold trading agency business can effectively improve the profit of the commercial banks'middle business, promote the commercial banks'profitability and the ability of resist risks.This paper made the Bank of China branch of paper gold business in Gansu province as the research object, which analyses the development status, development advantages, customer structure, investment strategy and investment income of paper gold business in the branches of the Bank of China in Gansu Province. At the same time, the paper based on Money and Banking science, econometrics, use of theory inductive method and cost analysis methods in order to effectively promote paper gold business and the relevant business's development in Gansu province.At the same time, some theories about the paper gold,such as the investment theoretical, investment methods, and the return investment analysis that were presented in this paper, which had important referential significance for public investors.