A Research On Development Strategy Of SCC Company Based On The Angle Of Supply Chain Cluster

Influenced by the financial crisis, The competitive environment of SMEs in China is worsening. Some metal processing enterprises have been disappearing because of lack competitiveness.SCC Company is a metal processing enterprise in Shanghai. Because the company adjusted its product mix in 2008,the company pulled through financial crisis in 2008-2009 successfully, replying on the service order on rail transportation business.In fact, domestic sheet metal processing industry is facing a new shuffle because of the finnancial crisis as the external driving force. Under the background, SCC Company regards a crisis as the chance and actively adjusts development strategy, then proposes the strategy development thought on Supply Chain Cluster, through the analysis of the company's internal and external environment.Since the beginning of the 20th century, the economic activities of industry have showed an obviously clear trend. That is:in a particular industry area, a leading industry as the core, a large number of enterprises which are closely linked and related support organizations concentrate in space to form the industry communities. This not only made cooperative economic benefit for the related industries, but also greatly enhanced the ability of companies to resist market risk.As a small and medium-sized enterprise within the industry business, SCC Company knows very well that small and medium-sized enterprises resists outside risks vulnerably. Especially as SMEs in manufacturing,it must adapt to the tendency of economic development and the changes to the industry under the guidance of science development strategy.It also need to melt into supply chain of established industrial system,and continuously strengthen their competitive ability to gain competitive advantages to become an irreplaceable and valuable link in the industry supply chain.This may be the survival wisdom for the small and medium-sized enterprises in the rapid economic restructuring.Based on analysis of the internal and external market environment which SCC is facing and current situation on the industrial cluster of Urban Mass Transit Industry, integrating theory with practice, the thesis clears that SCC Company should continually strengthen their strategic management framework in the supply chain cluster of Urban Mass Transit Industry. The thesis also implements a series of programs and strategies to provide strategic research support for the further development of the company circling around the demands for development strategy.