The Study Of China's Farmers Cooperatives' Competitive Power In The Background Of Land Circulation

It is farmers cooperatives that connect closely tens of thousands of small dispersive families and the constantly changing big market. By this, we can better organize farmers' access to the market, protect the economic benefits of the disadvantaged peasant households, speed up the industrial development of agriculture and make a positive contribution to address the problems facing China's agriculture, rural areas and farmers. The internal organizational structure and operational mechanisms of farmers cooperatives is a historical outcome in particular conditions, it should adjust and perfect positively with the environmental change of economy, culture and policy and so on. Up to now, along with the standardization and acceleration of the land circulation, the environment of our rural markets has changed so greatly that the great agricultural families, agricultural corporations and other business companies have emerged in large numbers. The appearance and prosperity of the newly emerging country's economic organizations mentioned above influence the specialized farmers cooperatives greatly and pose a threat on its competitive power. This article analyze the environmental change and facing new difficulties of Chinese specialized farmers cooperatives in the background of land circulation, based on the theory of Porter's Five Forces Model angle, draw lessons from the successful experiences of American "new generation cooperatives" and propose new ideas and countermeasures of promoting the development of our specialized farmers cooperatives.