A Study On The City Tourism Image And The Ways Of Spreading Base On Foreign Tourist Perception

The number of foreign tourist increase year after year since the development of tourism china northwest Silk Road. The city tourism international image of china northwest SilkRoad that is important to the development of northwest china.. Urumqi Dunhuang and Xi'an are major tourism cities on Silk Road, so empirical study of the three typical cities.In empirical study, this paper chose thirteen factors as component factors of destination,based on the perception of tourists and used the data of investigation. Firstly, analyzed the satisfactory degree of foreign tourists to thirteen factors and concluded thirteen factors to four major factors: tourism transportation, tourism service, social environment, landscape character by factor analysis method. Secondly, analyzed satisfaction statistical difference of four major factors from five aspects: gender features, tourist-guest source, age, education degree, income-level by variance analysis method. Based on this, discussed evaluation of tourism destination image from foreign tourist owns different demographic characteristics .Conclude that the total perception is that foreign tourists have low satisfaction in tourism traffic and service and have hight satisfaction in landscape character espetially in historical landscape. The total different perception is that male have better satisfaction than female in tourism traffic and social ; Foreign tourist in north America and Europe have better satisfaction than Korea and Japanese; the number of foreign tourist in north America and Europe getting information from recommendation of others is more than other contries. The number of female getting information from recommendation of others is more than than male .The number of Tourist in age 15-24 getting information from recommendation of others is more than other age . The number of college and master tourist getting information from others is more than other level of education .