Study On The Tourism Destination Competitiveness Of The Gansu Section Of The Silk Road

With the progress and development of society and economy and the rapid development of tourism, international and domestic market integration process is accelerated, competition in the tourism industry is rising, present the situation of domestic and international market integration, competition in the industry has intensified. Under such background and environment, how to get a place in the fierce market competition and improve tourism competitiveness become the subject which in urgent need of further study in the academia and industry. In the increasingly competition in the industry, the development of tourism destination competitiveness has important theoretical and realistic significance for its tourism development and promoting regional tourism competitiveness, the starting point of papers is also based on this.The tourism development of destination can create economic income and provide employment opportunity and posts and improve the quality of life of the local residents' to a certain extent, the research on destination become a hotspot in the field of tourism in recent years. Tourism destination is the important carrier of tourist attractions and the basis of the tourism activities. In the fierce market competition, how to get higher economic benefits, promote the local tourism development, is the current situation and problems of many tourist destination. In recent years, the competition of tourism destination turn into a hot and emphasis study site by the theoretical circle and the tourism industry.For a long time, the ancient Silk Road attracting many tourists, along the line has the numerous historical relics and sites, the magnificent natural scenery and colorful ethnic customs. Gansu section of the Silk Road with high visibility of tourism resources, many resources in Gansu province promoted along the route, resources endowment is prominent. The Paper focus on the research of tourism destination competitiveness evaluation, with the Silk Road in Gansu province as the research object, mainly considerate from the explicit and potential competitiveness to set up the evaluation index system of tourism destination competitiveness, analyze the competitiveness of Gansu section of the Silk Road, put forward to the promotion strategy of destination competitiveness of Gansu section of the Silk Road. The Paper mainly contains seven parts:The first section is introduction and describes papers' research background, significance and technical route; The second portion expounds the related research status and analyzes the related study of tourism destination competiveness at home and abroad; The third section defines and expounds the relevant theory and concept of the study, in order to provide theoretical support for the paper' study; The fourth section analyzes the influence factors of destination competitiveness and build evaluation index system of the tourism destination competitiveness on the basis of reference to previous' studies; The fifth portion is to use the building competitiveness evaluation index system analyze the competitiveness of Gansu section of the Silk Road; The sixth portion base on the front study of papers, aiming at the analyzing results, puts forward the promotion and development strategy of destination competitiveness of Gansu section of the Silk Road; The seventh section is the summary of the paper, and illustrate the paper' defects and deficiencies.