The Study On Fujian Rural Tourism Planning Of Game Analysis

The Rural Tourism used as a cannot substitute of tourism products, has already become an important forms of experience the rural culture and rural heritage. Reasonable development of rural tourism not only can be better achieved the development of economic, social and environmental benefits, but also supplies the power for rural economic construction and development. However, the rural tourism takes market as the dominant in my country, most of the spontaneous development, no planning or poor planning, leading to the imbalance of rural social, economic and environmental development, severely affected the country's sustainable development. Therefore, correctly understanding of the meaning of rural tourism and rationally planning of rural tourism development have become the premise and effective means of achieving sustainable development of rural tourism destination. Based on the theory of rural tourism development at home and abroad, combined with game theory, we analysis the non-cooperative game and cooperative game between the rural tourism development and planning of environmental protection and the core community of interests between stakeholders and development of behavior, in order to provide the valuable guidance for the rural tourism planning and development in Fujian Province.Firstly, apply the basic principles of game theory to analyze the contradiction between the development of rural tourism and the ecological environmental protection, established the game model and analysis the revenue side of each game, it seeks to the effective decision-making for treating environmental issues in rural tourism development . Secondly, the article application the idea and method of the Game Theory, analysis the Core of stakeholders in the pursuit of self-interest with each other to start the game behavior between the government, the tourism businesses, the community residents, the tourists and so on. Based on the non-cooperative game analysis, we discussed the method of dynamic cooperative between core stakeholders. Analysis the cooperative game between the government and the tourism business clusters, the government and tourism enterprises and the tourist through the use of model assumptions. Finally, we research on the theory of an empirical study as the rural tourism planning QinJiang Village, construction of tourism attractions in the ManZu tyle in Changle City for example.In this paper, we reference the game theory in the economic theory, based on qualitative research and quantitative research, combined theoretical analysis and empirical analysis method, we analysis the core stakeholders involved in the conflict of interests and cooperation on issues such acts Game between rural tourism development and protection coordination and the development planning process. From the game model by analyzing the conclusions, we propose the solution for rural tourism development and planning to provide a reasonable theoretical guidance.