| Since 1980s, the concept of capacity building has been drawing increasing attention within the field of global development, philosophy, sociology and management. Moreover, together with community empowerment, capacity building has become the new focus of community tourism research, which are considered as the extension and improvement of community participation. Domestically, with the given background of building new socialist countryside and constructing harmonious society, it is worthy both theoretically and practically to explore how to enforcing rural community capacity building through tourism development and eventually benefiting the development of the rural community and local tourism as well.In the process of tourism development, rural communities are usually stigmatized as passive and incompetent, thus they are overlooked and excluded more often than not. While capacity building is viewed as approach and process to empower the rural tourism community. By empowerment, it does not mean to give power to community by the outsiders, but rather empowering from inside out, from bottom up. The capacity building of rural tourism community is a process in which the tourism development is to excavate the potential of the very community.This paper targeting on the harmonious development of rural tourism community, chooses the concept and perspective of capacity building and community empowerment to analyze the state quo of domestic rural tourism community, while introduces the experiences of foreign rural tourism communities'capacity building, further it constructs the practical framework for rural tourism community capacity building based on the social work model for empowerment, finally it reaches suggestions for the practice of capacity building in rural tourism communities, which are re-valuation of the rural community, emphasis on the role of grass-root administration, social elite and local organization, and the necessity of institutional empowerment. |
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