Study On Interactive Service Engineering And Product Developement

With the rapid development of China's automobile industry, car ownership is also experiencing explosive growth. After-sale problem has become increasingly important. In this paper, the ultimate solution to after-sales service should be considered as a systematic problem, we must introduce the "service engineering" concept. Focus on the full life cycle to after-sales engineering and product integration in the development of the theory and practice. Study how to apply the concept to the automotive development practices, and summarizes the integrated development of enterprises and consumers in practice. In this paper, the status quo at home and abroad and development of aftermarket, combined a large number of Toyota and Honda Motor Co. recall hot events, fully illustrated in an integrated approach to post-sales engineering research and development necessary.This in conjunction with Shanghai GM project development practice, and elaborated on after-sales and product development divorced from the harm. On the other hand with SGM development process (GVDP) as an example to explain how to carry out post-sales engineering and product development combination. Practice through the presentation of the case of Shanghai GM to illustrate the method is of practical significance.In this paper, the fundamental theory of project management, from time management,change management, information management, quality management, and analysis of the implementation of "integrated" development difficulties. In exploring a sale of self-developed project management information system, full control of after-sales engineering development. Making the "integration" concept of the development of a practical and feasible.Service Engineering idea is to maintain the competitiveness of enterprises in the market, an important means, but also for reducing service costs, improve service quality, to establish and promote the corporate brand plays a very important role. After the article also analyzes the "service engineering management system Project" and the systematic consideration to the sale and development of "integration" sensitivity of the issue. It is noted that the sensitivity analysis shows one failed in handling the"service engineering can transfer the market behavior from the desired "win-win" to "lose-lose" situation.