The Analysis Of Shanghai's Real Estate Brokerage Company's Development State And Operation Risk

The property market scale of Shanghai is the largest in mainland and the market is very standardized. Till 2020, Shanghai is expected to become world financial center, trading center and shipping center. Overseas investors are optimistic for the future of Shanghai property market which brings out flourishing development of real estate agency. A high demand for service from real estate intermediary agent promotes rapid development of this industry. But at this stage, distempered credit system, lack of large brands, run short of franchise development service system,imperfect law and regulation seriously restrain the development of real estate industry.This article started from analysis of Shanghai's real estate brokerage operation status, presents American and Taiwan's advanced experience and theory achievement in real estate industry as a comparison, analyzed the operation risk it facing and proposed solution accordingly. We could find inadequacy by analyzing the operation risk and seek the way for future development by exploring countermeasures. Cyberization, chain-orientation, large-scale and brand-orientation will be the inevitable choice for the future development of real estate agency of Shanghai city.