Research On The PC Industry's Business Model And Innovative

As the rise of the Internet applications and information technology in late nineties, the concept of business model more and more attracted people's attention. Today's enterprises are faced with the multiple and complex challenges of globalization, information technology and individuation, operating environment and mode of operation had great changes, must be revamped to adapt to these changes. Business model innovation will be more important than product innovation and technological innovation. By the financial crisis, PC as the traditional industry, will face the plight of the market saturation, profits shrink and shrinking size of the market inevitably, PC makers must build on existing business models to innovate, find new profit growth point, open up markets, and maintain enterprise's survival and competitive advantage.Many scholars have been studied on the business model, but are at the initial stage. This paper based on previous academic studies, made PC-manufacturing business model as a starting point and made analysis and discussion. This paper introduces the study of the background of business models, as well as the emergence of the concept of business models, shows the necessity and significance of the study of business models. Directing the research delimited the elements of business models, provide the full-text analysis of the idea. According to the elements of manufacturer enterprise business model, analyzed the typical PC manufacturing business models, such as the Dell model. Secondly, the paper analyzes the status of the PC manufacturing industry, as well as the impact factors of PC market, discussed the problems and lack of the traditional business model, and the necessity of PC manufacturing business model innovation necessary. Finally this paper studied the PC manufacturing business model innovation. Put forward the ways and means of PC business model innovation, and start from the factor analysis, proposed changing the key elements of the business model, you can change the business model, and thus a complete change in the whole industry, demonstrate the views through a number of case studies of PC business model innovation. In this paper, making a systematic study with the use of research methods in the literature on business model innovation, has enriched the content of business models from the perspective of theoretical research. Made specific studies by case analysis of the PC business model innovation, made by changing the composition of the key elements of PC manufacturers to conduct business model innovation, hope to provide reference and assistance for PC companies t to cope with the current competition effectively.