Research On Innovation Approaches Of Enterprise Business Model

Since the 21th century, business model, which has graduall become familiar with the commercial terms, is becoming the focus of business community and academia, and also gradually reveals its importance in the competition of market. As the famous management master Peter·F·Drucker said: "Nowaday, the competition between enterprises is not the competition between products, but competition between business models." However, in the era of rapid expansion of information technology,market environment rapidly chang, high technology rapidly develop, preferences of consumer demand are changing, which posed a great challenge to the continued operation and development of enterprises.The original business model,which has experienced a relatively stable phase,is facing a qualitative change. In this situation that opportunities and challenges coexist,It is particularly important to continuous innovate business model for the enterprises,which want to seize market opportunities and achieve the invincible position in the competition.At present, the research on the business model of domestic and international theorists theoretical focused on the concept, content and constituent elements, but dose not forme a complete and unified theoretical system, because of different perspectives and purposes. The research about the enterprises business model how to innovate,how to choose innovation path,how to evaluate the innovation result,is relatively less,this is difficult to provide practical guidance ways for business managers to understand and innovative business models,and also not conducive to carry out strategic innovation management. Therefore, this paper attempts to establish a complete analytical framework and evaluation system about enterprise business model and its creative approach, in order to be able to provide a viable and clear thinking about business model innovation for enterprises.The main research contents included as following aspects,on the study basis of the existing business model and innovation theory,this paper described the content of business model and its three key elements, including value, ability and means;explained the meaning of business model innovation,and analyzed its motivation and core issues;constructed a analysis framework about Innovation path,which consists of four parts:objective consumer demand analysis, market competition situation analysis, the enterprise value chain analysis and supply chain analysis;summarizing the factors in choice innovation approaches;established efficiency evaluation index system of creative approach,and using specialists' ideas method and fuzzy comprehensive evaluating method to evaluate their effectiveness; in the last,it made empirical analysis to Ya-Chang Enterprise Group Co Ltd,and evaluated the efficiencyof Ya-Chang Innovation mode, and gave evaluation results.The main results of this study include:(1) A business enterprise model innovation path to the analytical framework has been builded based on the analysis of the content business models and innovation; (2)A system of effective evaluation of Business Model Innovation path selection and evaluation method has been established.