Research On Internet-of-Things-based Business Model Of China Mobile

The rise and development of Internet of Things has a profound impact on the enterprise which changes the way of enterprises'business scope, operation mode. With the growing maturity of technology and standards related to Internet of Things, man-machine communication and machine to machine communication based on M2M is the secondary important blue ocean after human communication. As the leading operator in the telecom industry, China Mobile faces serious challenges in the time of Internet of Things and competitive pressures, and also embraces the opportunity to strengthen its competitiveness. The operational features of Internet of Things determine that the traditional Monternet is no longer possible to proceed. In this time, in order to keep the leading position, it is necessary for China Mobile to conform to the market disciplines and develop the proper business model to realize the transformation strategy suitable for the era of Internet of Things.This thesis, based on the analysis of the concept, development history, and operational features of Internet of Things, discuses the application fields and operational features combining the definitions, elements and characteristics of Business Model, and proposes the applicability of various business models suitable for the development of Internet of Things. This dissertation analyses the theoretical study and practical business models, combined with the actual development situation of Internet of things of China's mobile, proposes that the development of China Mobile IOT should be divided into two kinds of markets:the personal and family market and the industry market. In the personal and family market, China Mobile should abide by the model of "unified platform as the basis, comprehensive operation as the motivation", and in the industry market, it should conform to the operational model of "Professional Changes as keys, Personalized operation as breakthroughs", finally, in the further development, providing the strategic recommendations to help China Mobile to achieve a strategic transformation, there are four steps to carry out:firstly, it is necessary to speed up the construction of high-quality intelligent network, secondly, it is fundamental to establish network access and management platform, thirdly, it is important to jointly build a mobile alliance of Internet of Things, fourthly it is vital to launch the marketing activities on Internet of Things.