| With the development of Internet technology, it takes both opportunities and challenges to the traditional publishing. How to use the new technology and methods is a realistic important issue.In this circumstance, construction of publishing house website has been paid more attention now. But there is a considerable gap on production standards and function, compared with the same industry of other country or other industry in our country. How to specify the construction of publishing house websie and give a correct function position, improve the service and management level is coming an urgent issue. So is a way of this paper to evaluate the performance of publishing house website, and there are two contents:Firstly, evaluate the performance of publishing house website is based on the balance score card. Through surveys, design the feasible quota system of performance evaluation, congregate performance evaluation and the developing of publishing house website together from different aspects of finance,customers,internal processes,learning and growth.Secondly, by the example of Beijing University of Post and Telecommunications Press, through suggesting the weight of different quota of balance score card and its every aspects, designing a questionnaire, gathering statistics historical data, evaluate its performance and propose the website achievements optimized suggestion. Sure, the focus is on the exploration of the appraisal method, and hopes to draw inspiration from it, then provide guidance to our country's publishing house website with a better development. |
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