A Study On Revenue Sharing Contract Of Value Added Services And Coordinated Mechanism Of Context-Awareness Services

Because Context-Awareness Services could create a large number of mobile e-commerce applications, it is considered to be the next killer application after SMS. Context-Awareness Services needs operators, SP/ CP providers, map providers, software developers, etc. to participate in together in order to provide effective services for users. There are many problems about competition conflict, benefit allotment and coordinated mechanism between mobile commerce industrial chain partners based on context awareness.This paper attempts to analyze this reasonable distribution and coordinated mechanism by using revenue sharing contract of chain profit supply and N-person Cooperation Game Theory. There are 3 major results in this paper as listed below:(1) Summarizing the authority theoretic and literature in the fields of supply chain and context awareness, We work out the reasonable distribution mechanism by set up a revenue sharing contract and improve n-person cooperation game theory to meet therequirement of mutual benefit and mutual profit in negotiation between partners.(2) According to the new business model in that the businessman pay the cost and the customer is a private information provider. the second result of this paper is forming the special revenue sharing contract model with distributor as the core member of the value added services supply chain and add the customer as a new variable using the two-manufacturer revenue sharing contract of supply chain for reference.(3) This paper analyzes and describes the characteristics and targets of the alliance between partners in mobile commerce industrial chain based on context awareness. Based on this analysis, it designs a comparably perfect harmonizing mechanism to meet the requirement of mutual benefit and mutual profit in negotiation between partners.