Study On The Characteristics And Optimization Of Spatial Structure Of Tourism Industry In Shandong Province

The research on tourism spatial structure essentially is discussing the development problem of tourism from the cross-regional perspective, which has two goals-the one is maximum the function of regional tourism system, the other is optimizing the function orientation of the subsystems to realize the harmonious development of the whole system. The research on tourism development of Shandong province from the spatial structure perspective will work both on the overall development of coastal and inland areas and on the change of Shandong province from a large province to a strong province on tourism.Firstly, from the perspective of market characteristics and market performance, the paper analyses the spatial-temporal feature and the actual pattern of tourism industrial development in Shandong using the geography concentrate index,CRn indicator,Coefficient of Variation,Primacy index and Geordie Coefficient in order to reveal the different spatial structure characteristics and evolution trend. Secondly, using for reference from the theoretical research results, the paper interpretates the formation and evolution of the tourism spatial structure. Lastly, to realize the practical value, the paper puts forward the optimization approaches on the basis of analyzing the evolution motive factors. The author suggests to construct tourism products of urban tourism, marine tourism, culture tourism and eco-tourism, and the spatial distribution of "two poles and four districts", hoping to provide some thinking and references to the tourism development of Shandong province.