| As a burgeoning payment instruments and credit instrument, The bank card is the result of banking business and modern technology. Bank card industry has become a modern economy one of the most potential industry, It credit for raising the level of the whole society, strengthen economic vitality, and effective promotion of sound economic growth. This article discusses in detail the basic theory of international competitiveness. A comprehensive analysis of the development of China's banking card industry condition, summed up the bank card industry in China and the global development of features. We build the bank cards of international competitiveness evaluation index system, in both the United States, France, Japan and Brazil as the sample, calculated the index system based on the 5 country's competitiveness index, a more objective evaluation of the 5 International Industrial Bank of card competitive level.Based on the Porter "Diamond Model", we make analysis to the competitiveness of China's bank card industry, combined with competitiveness evaluation index and development of the foreign bank card industry to competitiveness of China's bank card industry. We found the advantages and disadvantages of China's banking card industry in international competition. The International competitiveness evaluation index table show that the bank card industry in China's international competitiveness has been improving, there are still a big gap while compared with mature foreign bank card industries.Through the mature foreign bank card industry experience and combined with China's reality, we proposed through the following channels to improve the international competitiveness of the China's bank card industry: Government improve the bank card industry macro-environment, Card issuer and the card management system organizations accelerate innovation, improve the competitiveness of bank card; Improve the income single market, Strengthen the cooperation of domestic and international... |
PDF Full Text Request