The Research Of Establishment And Selling Of The Product Of Best Tone In NingXia Telecom Company Limited

China telecom said to put forward "enlarge 114 functions, enrich the information contents of 114 systems, for greatly in the city consumer provide abundant colorful information consultation a service, work hard for 114 make into the Google of the speech"in 2005.From here, the China telecom company group released the new business of"Best Tone", started the new literary piece of China telecom who practice strategic transformation of the business enterprise.The business of best tone are making use of the speech life that resources code and information resources develop to navigate a service, it passes to provide the service which is people crowd pleased,smelled,joyed,saw of,have the telecommunication characteristics, which can satisfy the people crowd of relevant dining, accommodation, shopping, service...etc. each kind of service information of search need, thus firm set up the idea of there is no difficult matter in this world, anyway you can ask the Best Tone." in the consumer heart.Under this background, this article passes to analysis the inside exterior environment of the business of best tone with the present condition, which sets up the project of the business of the Best Tone in Ningxia with the marketing theories of the market and organization management. In the article's project, it is more detailed design of collect to the information of best tone business, line member management, the customer manage, industry cooperation etc.The maneuverability is strong, carrying out convenience, which is carried out in Ningxia's development ideas and the operation of the business promotion methods.Three business promotion programs focus on marketing is planning on the basis of the overall operation of the program,which is the area life secretary, "100 year old man's phone, the opening of the big gift wraps. It is the infiltration of business and market acceptance of the features of high.It Meets the Best Tone of present in Ningxia promotion and the need,has the operating with the guidance of real significance.