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Research On Contract Reform Of Hainan Telecom Best Tone

Posted on:2017-04-01Degree:MasterType:Thesis
Country:ChinaCandidate:H YeFull Text:PDF
GTID:2309330488480277Subject:Business administration
Abstract/Summary:PDF Full Text Request
The restructuring of the telecommunications industry reform after nearly 10 years of a year, so far our country industry gradually into the mature period. China telecom, China mobile, China unicom three carriers in the field of communications has has fixed-line, broadband, mobile phone market operation ability, can say that although there is still a gap between their market share, but arguably has reached a situation of tripartite confrontation to split, the market gradually saturated, the cost of compression, increasingly fierce marketing competition. The transformation of China’s electrical signals as the best business, has been committed to help China telecom to the role of "comprehensive information service provider", but over the years the investment is not successful, and attempt to China telecom in the field of electronic commerce, business services, media are not packed into industry, although the market cultivation period have had very good results, but subject to the restrictions of system, all kinds of investment appraisal, project profits, only pursue indicator, not the pursuit of market awareness and user awareness, product innovation is insufficient, the user’s perception is not good, while growing Internet companies in such aspects as product innovation, service concept of flexibility is far more than red system of state-owned enterprises. In hainan electrical company, since 2014 the response telecoms group company, provincial telecom reform, promote the market-oriented transformation of the enterprise, the front end department conducted a big change of thought and system, mechanism of entrepreneurial teams enough resources and support, let them out of system of bondage, and attached to the enterprise to create more value, more flexible to market segmentation and in-depth digging, building has a real sinking efficient innovation system and operating system.This paper analyses the background of China telecom rowed small contract management, raises the enterprise internal contracting business philosophy, and the electrical signals the company’s development in hainan and systematically analyzes the current marketing environment; Then based on the actual status of hainan electrical signals the company contract management, make a deep analysis on the problems existing in the and find the root cause of the problem; And finally puts forward the corresponding solutions, and it is concluded that the hainan electrical hundred companies to promote entrepreneurship contracted is feasible and necessary.This article from hainan electrical signals the company’s actual business development, research, the business needs of the market, combined with the advanced theory of contract management, gives a specific row implementing scheme of small business contract management and related problems. Rowed small business contract management pattern in practice largely promoted the contractor is more concerned with the number of the business to the transformation of the Internet market potential market demand, improve "take the customer as the center" the marketing consciousness, improve the development bottleneck of hainan electrical signals of best business, so this article for telecom related companies, has a certain reference function.
Keywords/Search Tags:Hainan Telecom, Best Tone, Basiness Contract
PDF Full Text Request
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