Analysis And Re-construction Of Dongxing Group's Corporate Culture

Corporate culture is the management theory and advanced stage of maturity of the product, the core problem is that values and entrepreneurial spirit, its essence is one of the cultural, moral and cultural operators and cultural. Enterprise culture is the internal driving force for the development of enterprises, is evergreen effective protection is accompanied by the gradual formation of business after the birth of a personality culture, but he can not do without a certain degree of social and cultural backgrounds, cultures and social interaction.In this paper, the formation of corporate culture, nature, the role of a brief presentation, after further analysis of the construction of our corporate culture that exist in three major common problems, namely: the lack of good faith, a typical example: in recent years occurred in medicine, food issues;identical, slogans, patterns of corporate culture;the real lack of entrepreneurs.In this paper, by the nature of corporate culture, role and our corporate culture exists primarily common problems resolved, the combination of East Star Group, the actual building of enterprise culture, and further the formation of how to create good enterprise culture of Eastern Star and the main components of the basic ideas, namely: adhere to the rule of virtue enterprises is to build the East Star of the important guarantee for excellent corporate culture ;to learn traditional culture as the culture of the Eastern Star ;grasp the image of the tree brand, cultivating the spirit of enterprise ;the CI planning and building of enterprise culture is a combination of Eastern Star building of enterprise culture an effective way to ;the "people-oriented" enterprise culture construction ;building plastic enterprises total values are the key to winning the East Star Development.This paper discusses the process, through the integrated use of literature method, empirical law research methods, through the excavation of traditional culture and modern Western theories of the combination of the combination of economic and cultural context of the increasingly apparent is proposed how to create the East Star Group have their own characteristics and excellent corporate culture, to adapt to current and future development needs of the cultural construction of other companies also have some reference value.