Research On The Scale Performance Of Logistics Based On The Mass Customization

In order to reduce logistics costs, with minimum cost, maximum benefit, enterprises try to simplify the logistics operations for all customer service to provide similar or homogeneous, no difference in the customer as a whole, to provide standardization of logistics services, that is, large-scale logistics, so that full use of the principle of scale and improve the efficiency of logistics operations, reduce logistics costs. However, with rapid economic development, world economic integration of the enterprise's external environment is undergoing tremendous changes:unification of the market into a diversified market, a seller's market into a buyer's market, customers are increasingly demanding, enterprises are no longer satisfied to accept a non-discriminatory, standardized logistics services, market uncertainty greatly enhanced. These changes have shaken the foundation of the existence of large-scale logistics, then appeared in the logistics of mass customization, which makes it possible to scale production, but also as far as possible to meet the individual needs of customers.To achieve mass customization and logistics, improved supply chain and rapid response capability of enterprises is essential. Mass Customization Logistics according to customer requirements of different market segments, the use of modern logistics technology and information technology and advanced logistics management, logistics functions through the re-integration in order to achieve cost and efficiency of large-scale logistics for each customer customized logistics services. To minimize total supply chain costs supply chain efficiency while making optimal product and process design of the most fundamental principle is "delayed." Delay is to customize as much as possible to move downstream the supply chain, logistics services and extend the standardization of time, so that customers before the proposed personalized logistics services, business can be conducted on the standardization of logistics services to prepare for rapid response purposes. In fact, the apparent delay in essence is to more quickly respond to market demand, that is personalized by customizing the needs or demands in time and space on the delay, the low of supply chain logistics cost, high response speed and high customer value.In practice, the enterprise to realize the mass customization logistics, must have higher normalization level and professional logistics facilities, need enterprise in human, financial, material, which requires the enterprise must have the abundant capital support. Therefore, the enterprise in the logistics service process, can not blindly pursuing realization of mass customization, or rather, logistics its earnings, but bring heavy burden. Enterprises in the realization of mass customization, in-depth understanding of logistics enterprises before the status quo and the future development of mass customization, realize the necessity and feasibility of logistics, tailors, adjust measures to local conditions.