Supply Chain Management Model. "mass Customization + Centralized Distribution"

With the development of information technology and innovation of managementmethod, effective SCM (supply chain management) is now becoming one of the keyelements of company competitiveness. In this essay, the writer makes some analysison features and competition situation of current market by showing cases of mediumand high-classed garments market, puts forward a SCM method called "MassCustomization-Centralized Delivery" and explains its structure as well as its featuresall-rounded.This article includes 3 parts:Part one: pointed out the enterprises face severe challenges by analyzing the demand,supply mode and industrial developing trend in clothes market.Part two: introduced the concept and the development in clothes industry oflarge-scale customization;pointed out the resolving thoughts of Mass Distributionsticked to "Bullwhip Effect".Part three is the emphasis of this article. By analyzing large-scale customization andmass distribution system, put forward the supply-chain management pattern of"large-scale customization and mass distribution" in clothes enterprises, whichcontrast with traditional pattern in demand source, manufacturing pattern, distributionchannel, sales terminal and consumed habits, and figure this pattern is superior to thetraditional in satisfying the individual demand from customer, quickening the reactionto demand, reducing the total costs, improving the service quality the loyalty to brandfrom customer.The pattern of supply-chain management in clothes enterprises with "large-scalecustomization and mass distribution" challenges the large-scale manufacture pattern,which using SCM theory to realize the "Business Progress Reengineering" inmanufacture, logistics and channel distribution to improve the competitive advantageof clothes enterprises.