Study Of Hebei Mobile Development Strategy

As the leading operator in the telecommunications industry of Hebei Province, the user-scale expansion of Hebei Mobile is limited after years of rapid development. Global financial crisis has slowed down the development of the macro-economic; the development of the telecom industry has also been seriously affected. The restructuring of telecom industry, and the issuance of 3G license made the competitive structure of domestic telecom industry develop and create tremendous changes, which let Hebei Mobile face increasingly tough competition. To develop the competitive strategies that adapt new competitive environment has become the primary task of Hebei Mobile.In this thesis, the research background was firstly introduced, and then the strategy management and other management theories on the formulation of development strategies were reviewed. On the basis, the macro-economic environment, industry conditions, market competition that Hebei Mobile faced has been done a detailed analysis under the use of macro-environmental analysis model, five forces model and the industry life cycle model to find the face of external competition, opportunities and threats. The internal environment of Hebei Mobile has been analyzed in-depth under the use of internal analytical framework and value chain analysis framework to find its internal strengths and weaknesses. After the analysis of Hebei Mobile in the external and internal environment, get the core competence of corporation combined with current situation Hebei Mobile faced and its own characteristics. Finally we analyzed Hebei Mobile by the SWOT framework, and made forward suggestions about its development strategies on the aspects of client, operation, network, channel, service, human resources and the whole industry chain.