E-commerce Environment Study On The Competitiveness Of SMEs

With quick development of information technology which on behalf of net and computer, it promotes a newly, world widely, magnitude transform in manufacture mode, economic structure and consumer structure. As important components of China's national economy, Small and medium-sized enterprises play an important role in China's economic life. SMES are always in disadvantageous state in the market competition because of their own condition. Appearance of Electronic Business is a Gospel for the SMES. Electronic Business changes the traditional operational process of SMES. Size is not a great gulf fixed between big enterprises and SMES.During the development of the economy globalization in the world today, how to overcome restriction of space and time has become one of key factors that determine whether the commerce activities succeed or lose. Therefore, the E-Commerce being developed based on Internet technology is increasingly displaying incomparable competitive advantages in today's high-speed development of digitization, network and information technology. If an SMES couldn't obtain a competitive advantage, it would be eliminated through competition. Therefore, it has become the focus for both SMES and economists how to help SMES get competitive advantage in the electronic business model. With the protection period after China's entry into WTO expiring, how to help Chinese SMES get competition advantage in the cruel competition has especially attracted the attention of both SMES and economists. This paper is intended to do some research of this new phenomenon under these circumstances. With a view to SMES, this paper demonstrates the necessity and probability of the Electronic Business use in SMES in detail. The paper analyzed and gave dissertation on the basic conceptions and forms the enterprise transform under economical commercial, with the ways of material collection investigation on the sports.This paper analyses the importance of Electronic Business for SMES and put forward proper Electronic Business strategy suited for China's SMES.Through the development of all aspects of the specific analysis to explore the success of small and medium-sized e-commerce strategy development for small and medium-sized development and promotion of reference.(1) E-commerce and the role of SMEs competitiveness.The concept,type and development of Electronic Business and status quo use and research trend of Electronic Business are also introduced in this chapter. On this basis the author bring forward his comprehension over Electronic Business. That the application of e-commerce for SMEs and large enterprises to reduce the gap, and reduce costs, improve customer satisfaction, expand market share.(2) The chapter analyses the necessity of Electronic Business use among SMES. It considered that electronic commerce was the effective ways for enterprise to achieve its competitive advantage and promote its competitive power.the paper thinks the motives that SMES use Electronic Business are as follows:reduce transaction cost, shrink the gap between SMES and big enterprises, face market competition environment at leisure after China joins WTO.(3) The chapter analyses the possibility of Electronic Business use among SMES. The chapter mainly analyses technical basis and social basis of Electronic Business. The advancement of computer,Internet and database is analyzed in this chapter in Electronic Business technical basis. The development and status quo of Internet is analyzed in Electronic Business social basis.(4) Electronic Business has important effect on SMES.Electronic Business can drive SMES to launch Business Processing Reengineering, boost SMES to improve the informational level and help SMES to face sudden affairs.(5)SME e-commerce strategy. The concept, site, personnel, differentiation, supply chain,enhance customer satisfaction and other e-commerce applications to improve the competitiveness of SMEs.