Diagnose On Quality Competitiveness Of H Company

The paper discussed the concept of quality competitiveness and evaluation system, through the quality competitiveness index system the paper diagnosed H company management level. The quality competitiveness index system made up of four elements of customer value, strategy, process and performance and 28 evaluation indicators. The paper diagnosed the quality competitiveness of H Company through data analysis, questionnaires, interview and other methods, according to the diagnosis results put forward the recommendations and measures for improvements.In the introduction, the paper introduced the research's background, significance and method and the theory of quality competitiveness. The second chapter, described the development of H Company, industry characteristics, the status of H Company, and the analysis of competitive Environment; The third chapter discussed the elements of quality competitiveness and its evaluation index system, and then obtained the weight evaluation scores of quality competitiveness through the questionnaires, and introduced the rating standard, and the quality competitiveness diagnosis and analysis of H Company, and the compare between H Company and the industry and benchmarking. The forth chapter, according to the diagnosis of H company, from the base layer, process layer and result layer, put forward the recommendations and measures to improve H company quality competitiveness. The last chapter summed up the result of this study.Through the diagnosis of H company, found that there are some shortages on strategy management, human resource management, new product development and process improvement, according to these, the paper bring forward some recommendations and countermeasures such as: establish the competitive strategy of quality, optimize human resources, optimize new product development, continuous process improvement, attention to customer needs and tracking the competitive status. By carry out these improvements, H Company can systematically and comprehensively improve the company's competitiveness. In addition, the way of diagnosis of quality competitiveness, provided organization a simplified assessment method, also identifying strength and improvement opportunities, help organization to implement improvements to enhance the quality competitiveness.