Empirical Study On The Influence Factors Of Commercial Housing Household Satisfaction

In the past 20 years, China's Commercial Housing Market has experienced from scratch, and in the process from weak to strong. The formation of Commercial Housing Market reflects the change of investment and supply and demand relations from planned economy to market economy in China, and to some extent is compatible with the level of economic development and people's standard of living. Household satisfaction is a reflection of the overall living quality of residents, it's one of the objectives pursued by Government and real estate business, the influence factors of household satisfaction is the basis for evaluation and measurement of it, so explore the factors which affecting household satisfaction has important theoretical significance and practical significance.In this paper, firstly sort out the relevant literature of customer satisfaction theory and the theory of household satisfaction, and then try to set up a household satisfaction evaluation model which integrated perceived quality and customer values. Selected building quality, unit design, comprehensive environmental, property services, supporting facilities and price factors as variables, household satisfaction as the dependent variable. In order to validate the model variables whether associated with the household satisfaction or not, the author proposes a series of hypotheses. Then take Nanjing area as an example to empirical study the commercial housing household satisfaction, and through a questionnaire survey to obtain data, using SPSS statistical analysis software to conduct empirical tests the theoretical models, the objectivity of empirical analysis fully explained the nature and effectiveness of the research model in this paper.The main analytical findings of this study include: (1) Demographic factors have a certain influence on household satisfaction evaluation, there was significant differences with the satisfaction in groups of people which has different educational levels, different residence, annual household income and in different regions. (2) All of the six assumptions passed through hypothesis testing, empirical studies have shown that the construction quality, unit design, comprehensive environmental, property services, supporting facilities and price factors had significant positive impact on household satisfaction. (3) The regression analysis showed that in the six factors, sort them by impact in descending order is price factors, unit design , supporting facilities, construction quality, property services, and integrated environment. (4) Overall, household satisfaction in Nanjing area is not very well, it's in the vicinity of the general satisfaction, indicating it can be improved a lot in future. According to the conclusions the author put forward some advice which can improve household satisfaction in the aspects of real estate enterprises and the government, which involve all the factors mentioned in the paper. Because of time, funding and other limited resources and restrictions on the level of individual theoretical research, this paper has some deficiencies on the systematic and the applicability of the conclusions. The author propose the follow-up study to research the internal relationship between the influence factors, or to expand the scope of the study in order to promote the national household satisfaction index system's establishment.