| At present, the supermarket format type has been gradually differentiated from the side of thousands of stores of different types, including supermarkets, hypermarkets, warehouse stores and convenience stores. Hypermarket business area of 1 million square meters, the implementation of low-cost sales, operating full range, there is sufficient supporting area; comprehensive supermarket in the 2000-5000 square meters of business area, the main living area for a specific customer service goal is to into the region, "the first shopping site"; convenience-type supermarkets, usually in the business area of 1,000 square meters below the main business of food and daily necessities.This strategic planning through the use of the basic theory, Yatai supermarkets from 2011 to 2015 made the development of appropriate strategic planning. And past experience of the development of a summary of the development strategy of the next 5 years to provide experience.First discussed in the introduction, this research background, status and contents, to facilitate the reader on the current status of the supermarket there is a more comprehensive understanding of the system.Chapter II TT supermarket to do a simple review of the history described in detail the operations of the supermarket TT. Analyzes the macroeconomic environment and internal management.Chapter conjunction with enterprise SWOT analysis to determine the strategic objectives of the development of TT supermarket. Which focus on each of the years 2011 to 2015 and objectives of the operation described in detail.TT Chapter supermarket with the actual situation of the specific strategies and safeguards to make a detailed plan. Mainly from the marketing planning, brand strategy planning, development planning, chain, made a detailed plan.Chapter V is a combination of TT supermarket conclusion of the specific circumstances and feelings, the development is proposed 2011-2015 strategic plan summarizes the need for planning. |
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