Research On Souvenir Packaging Design For Emotional Expression

The emotion in the ceremony with hand in packaging design is the most important factor, emotion that constitute our experience, brought a variety of fun for the real life. Such as the purchase and use of aesthetic pleasure, all affect the purchase of consumer psychology and behavior. In the selection of ceremony with hand, revealed by packaging in the emotion is often the factor plays the leading decision of purchase, naturally with the hands of packaging design in around the emotional expansion, to highlight the ceremony with hand packing brand personality, to attract the attention of consumers, enhance brand memory. Papers from the ceremony with hand packaging design of cultural taste, environmentally friendly materials and processes of science and so on. At the same time, the visual elements in packaging design such as color, text, graphic analysis of three aspects of expression in combination with other honey brand gift packaging elaborated with hand ceremony in the packaging of emotion. The author with aunt pure honey brand design as an example to complete the packaging design. The design also from the emotional factors, to explore from the scientific material, environmental protection, technology.