Study On The Yellow Crane Tower Cigarette Brand Packaging Design Based On User Experience

Cigarette packaging protection products as carrier, to promote product sales and other essential, it is also important for media products circulation and establish a good brand image. On this day in twentieth Century, because the rapid development of social science and technology, people’s living standard has been greatly improved, along with people’s aesthetic ideas, demand has been a qualitative leap, more and more people are transferred from the basic functional requirements of packaging to focus on spiritual experience on cigarette packaging. Cigarette packing after functional loading cigarette products, reflects the present a taste for consumers.Cigarette packing user experience design core idea is people-oriented, from the "people first" point of view, put forward and explained the current situation and development trend of contemporary domestic and foreign cigarette brand packaging user experience design characteristic analysis the packaging,user experience research purpose and meaning, content and method of mining design, in its design cigarette packaging in the important significance and influence, from the commercial, cultural and aesthetic three aspects summarizes the experience of the Yellow Crane Tower cigarette packaging design and user value, from the macro to the micro summed up the Yellow Crane Tower cigarette packaging user experience effect, the design principles and methods, the use of a large number of examples in this paper show a good interaction with the process of cigarette packaging user contact, to allow consumers to enjoy and increase in visceral level, behavior level and reflective level experience.In this paper, based on the concept of user experience, the Yellow Crane Tower cigarette brand packaging for effective user experience design research, from the theoretical point of view, pay attention to the theory to guide practice, and practice is theory, by having a cigarette sensory experience, action experience and emotional experience can be enhanced to beautify the area, the characteristics of the cigarette packaging, brand image and personality to improve customer loyalty drives the promotion, it is in line with the modern aesthetic concept of people changing, but also to enrich and broaden the horizons of space and user experience and cigarette packaging design, more to the user experience as the center is designed to meet the market economy, humanity, simplicity of cigarette packaging, green environmental protection of our home while also raising the added value of brands and products, to create a wonderful world for consumer products.