Research On Brand Packaging Design Of Baijiu Based On User Experience

With the development of China's economy and society,the experience economy has gradually emerged.The advent of the era of 5 g,the development of the network,far-reaching influence on modern people's way of life and consumption idea,shaping a new consumption view,consumer demand for good experience gradually higher than that of the basic function for the product demand,therefore,provide consumers with quality and efficient user experience has become the enterprise goal.The user-centered user experience design concept brings new ideas for packaging design innovation and upgrade.Packaging should not only meet the basic function of protecting products,but also become an important means for enterprises to establish brand image and product marketing.In this context,this topic is based on the development of packaging design,taking Baijiu brand packaging design.It provides new ideas for the packaging design of domestic Baijiu brands and finds a breakthrough for the fierce competition in the Baijiu market.This subject mainly includes the following five parts.The first part is the introduction,which uses the background introduction to draw arguments,and expounds the research purpose,importance and innovative points of the subject;the second part is the analysis of the basic concepts and the basic theory of design,by introducing the relationship between user experience and wine packaging Define and analyze the relationship between user experience and liquor packaging,the principle of simplicity and ease of use,convenience and pleasure The principle of use,the principle of fun interaction,the principle of emotional care,and the principle of sustainability.Through the reconstruction and analysis of the entire consumption scene,the corresponding packaging design strategy is formulated,and the theoretical guidance for the implementation of packaging design is put forward;Strengthen the reflection on the details of packaging design to promote the creative development of user experience packaging design,so as to provide reference and reference for future research on packaging design of similar products.