Analysis On Development Of Domestic Tourism Perform Business Model

In recent years, tourism perform——a new industry form, generated from the combination of cultural industry with tourism industry, is showing a pleasant developing situation with a meteoric demand rise. It is also been proven by powerful financial evidences showing that by acting as the best combination of interactive development, a new economic growth driving force has been stimulated from the industrial integration. In this paper, an in-depth research was carried out on 15 typical cases of domestic tourism perform, by utilizing methods of document analysis, thorough interviews, as well as empirical studies, presenting you with a unique analysis of tourism perform business model under principles of related business models. The author believes that, tourism perform, as part of the performing industry business model itself, is the art of creative combination of performing resources and tourism resources from performing industry, which perfectly provides an adequate customer resource for performing shows, extends the performing products lifecycle, and also is the new business mind enriching the performing industry value chain. Under current situation, according to the domestic travelling shows development, four typical business models has been classified, primarily based on business models of Blue Ocean Strategy, chain operation, economies of scale, and resources-based integration respectively. Although a optimistic view about the future development of tourism perform is carried by the industry, the tourism industry itself is still suffering pressures from aspects of difficult industry innovation, easily or low cost to imitate, high operating cost and intense rivalry competition. In order to obtain a higher level of development, tourism perform industry should innovates its business model through aspects of target customers, distribution channels and revenue models collectively, which will also benefit the industry from gaining a sustainable competitive advantage in the end. Through business model innovation, tourism perform industry will keep pace with the tourism industry, and gradually develop into a more successful entertainment industry, which will drive the performing industry towards the true era of mass consumption.This paper is divided into five main parts: in the first chapter, research backgrounds, contents as well as methods and meanings are all described; the second part outlines a general literature view, which comments the related research work on domestic as well as international travelling shows industry; the third part is composed by theoretical analysis on the theme of the article, supported with a brief introduction and extension on principles of related business models; part four described the writer's research work carried out on tourism perform industry, given out detailed concept interpretation of the new industry business model, added with theoretical studies of all elements involved, and described four typical business models of tourism perform industry in detail through method of case studies. Specific innovative strategies and recommendations are also proposed in this part. Part five is the conclusion part, consists of a comprehensive summarization of the main points of content and primary viewpoints, and a forecast on the future performance of tourism perform industry.