Research On The Integration Of Cultural Industry And Tourism Industry In Nanchang City

2018 is an important year for the reform of national institutions.In this year,the national institution reforms the establishment of the Ministry of Culture and Tourism,which reflects the support for the integration of culture and tourism at the national policy level.Under the guidance of the national policy,the whole country is a game of chess.In 2019,all provinces,autonomous regions and municipalities across the country will immediately take action and make full use of their efforts to formulate relevant cultural and tourism integration policies in accordance with the principle of "promoting travel by culture and promoting culture by travel",and strive to achieve compliance with localities.The actual situation of the new route of cultural and tourism integration.In the "14th Five-Year" cultural tourism development plan,it is proposed that the development of industrial integration is the top priority for realizing the growth of both cultural and tourism industries.The integrated development of culture and tourism is conducive to strengthening Chinese people’s sense of national identity and improving Chinese people’s cultural confidence.At present,cultural and tourism integration has become an important choice for local governments to develop local tourism and promote cultural communication.Culture is the soul of tourism.How to make better use of local cultural resources,integrate culture and tourism,create unique local tourism,and promote the development of local tourism and cultural industry has become the subject of current research by governments and scholars at all levels.Under the current general environment,this project is guided by cultural and tourism integration theory,industry integration theory and coupling degree theory,using Nanchang cultural and tourism integration development as a case,and analyzing the current status of Nanchang cultural and tourism integration development.The current problems in the integration and development of cultural tourism in Nanchang,based on the principles of scientificity,accessibility and objectivity,select relevant data from the Nanchang Statistical Yearbook(2010-2018)and the statistical bulletin issued by the government(2010-2019).Refine indicator data.Starting from reality,using entropy method to quantify it,giving it the corresponding weight,and then complete the analysis with a professional model,deduce the degree of integration of Nanchang’s cultural industry and tourism industry,and propose a design plan for Nanchang cultural space improvement,which is the cultural space of Nanchang.Lay the foundation for brigade integration.The topic covers the following major contents: First,adopt a variety of research methods such as literature research method,data analysis method and multidisciplinary cross method to select and summarize relevant domestic and foreign research,remove irrelevant data,and refine related or similar data;Second,analyze the theories of cultural and tourism integration,industry integration,and the degree of coupling;third,use the entropy method and use the coupling and integration model to measure the collated data;fourth,analyze the opportunities and challenges faced by the integration of cultural and tourism in Nanchang;Finally,through research and investigation,a strategy to solve the integration of cultural and tourism in Nanchang is proposed,which provides a reference for theories and research ideas for interested scholars.In short,in this paper,based on the research achievements of predecessors,the scientific selection of nanchang tour industry integration development indicators,to give the corresponding weights of entropy value method,adopt the science model,effectively determine the nanchang cultural industry and tourism industry of the comprehensive development of the main girder and the alignment,finally on the basis of this points out the existing problems and deficiencies,According to the insufficiency,this paper takes the corresponding theory,gives the new idea of its combined development,and points out the corresponding development path.In view of the existing problems,this paper puts forward some constructive suggestions from different dimensions,so as to provide some help for the integrated development of cultural and tourism in Nanchang.If the tourism industry wants to develop,it must proceed from reality,integrate theory with practice,start from the local cultural industry,integrate culture into the tourism development process,promote tourism with culture,and promote tourism with culture.Only in this way can we complement each other and achieve a win-win situation.In this way,while developing tourism,it also protects the traditional excellent culture and completes the symbiosis and win-win of the two.