Porting Events To Urban Development On The Of Impact The Theory And Empirical Research

Article Based on documentation, case studies, interviews and logical analysis. From the theoretical analysis of sporting events on the impact of urban development and select the Xiamen International Marathon and the dragon boat race across the Taiwan Strait as a case for empirical analysis, and initially formed a major sporting event on the theoretical understanding of the impact of urban development. Aimed at two major sporting events, Xiamen success of better provide theoretical guidance for the sports events on the ethical basis for urban development. Conclusions were as follows:(1) From the socio-economic point of view, sporting events on the social benefits of urban development:to promote the brand image of the city to upgrade the living environment improvement, infrastructure construction, city management experience, urban and cultural development, deepening of the inter-city exchanges, content; At the same time to bring direct economic benefits to cities to attract economic investment and stimulate consumption, and increasing urban employment, promote tourism development, and promote the citys; cultural industries and related industrial structure adjustment.(2) The combination of attention to city and sports, to create urban sports brand, has an important influence the formation of the city sporting events. Enhance the visibility and image of the city of Xiamen, Xiamen City has improved the living environment, strengthening cultural construction of Xiamen City to enrich the public; leisure and cultural life; can generate substantial direct economic benefits to stimulate economic investment in Xiamen, tourism development, economic benefits related industries. Xiamen, two major sporting events for the cross-strait exchanges and the creation of an enabling platform, to a certain extent, the stability of the Taiwan Strait has played a positive role.(3) to solve the problems exposed in the strategy:to increase both the organization and management of sports events, and strive to create an internationally renowned sporting event; increase the commercial exploitation of sports events, and promote the commercialization of the two major sporting events to move; increase the two sports event supporting project development along the related economic, cultural and industrial development; to fully mobilize the public to participate in sporting events, improve the citys culture.