The Virtual World Ammalgamation

The Internet economy, which is the core of the intellectual economy, has come into a new shape of modernization. At the same time, the Internet's infiltration into physical culture is the basic need of the development, with an example that the information and sports merge of the Internet amateur badminton club, is found aiming to satisfy the need in bonding joy,area and actual activity. It is also charactered with information in a large scale, convenience in acquisition, quickness in communication, management with less effort. However, the research on Internet amateur badminton club lacks referring theories and policies, resulting in serious limits for development. This article comprehends the situation and direction of the IABC(Internet amateur badminton club),using the operation mechanism as a main cutting point and methods of documentation,tracking survey and individual interview to provide constructive basis to faster and better progress. The survey shows members and administrators in IABC are becoming younger, higher women percentage, diverse occupations and properties middle-classed. They implement unique policies, economies and cultures. The IABC possesses both on-line and offline activities, which operation mechanism contains four folds:spiritual, systemized, surfaced and social whereas existing divorces between the four. Social fold is usually separated from the other 3, making it hard to form one steady effective operation mechanism for this kind of clubs.